WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don't mean to make money - that's a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
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Simon Sinek
Simon O. Sinek (born October 9, 1973) is a British/American author, motivational speaker and marketing consultant. He is the author of three books including the 2009 best seller Start With Why: How Great Leaders Inspire Everyone to Take Action (2009). 2Early life and education Sinek was born in Wimbledon, England and as a child lived in Johannesburg, London and Hong Kong before settling in the US. He graduated from Northern Valley Regional High School at Demarest in 1991. He studied law at London's City University and received a BA in cultural anthropology from Brandeis University. 2Career Sinek began his career at the New York ad agencies Euro RSCG and Ogilvy & Mather. He later launched his own business, Sinek Partners. His talk How Great Leaders Inspire Action is listed as the third most popular TED presentation of all time. In October 2009, he published his book Start with Why: How Great Leaders Inspire Everyone to Take Action. His second book called, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t appeared on the best seller lists of the Wall Street Journal and the New York Times. His third book is called Together Is Better: A Little Book of Inspiratio
There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals or organizations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves.
There are two ways to build a career or a business. We can go through life hunting and pecking, looking for opportunities or customers, hoping that something connects. Or we can go through life with intention, knowing what our piece looks like, knowing our WHY, and going straight to the places we…
The opportunity is not to discover the perfect company for ourselves. The opportunity is to build the perfect company for each other.
Fulfillment isn't another word for happiness. All kinds of things make us happy at work: hitting a goal, getting a promotion, landing a new client, completing a project, the list goes on. But happiness is temporary; the feeling doesn't last. Nobody walks around energized by the memory of a goal hit…
Fulfillment is a right and not a privilege. Every single one of us is entitled to feel fulfilled by the work we do, to wake up feeling inspired to go to work, to feel safe when we're there and to return home with a sense that we contributed to something larger than ourselves. Fulfillment is not a…
Most of us live our lives by accident — we live as it happens. Fulfillment comes when we live our lives on purpose.
It is one of life’s greatest joys to wake up in the morning… every morning, With a clear sense of why that day matters, why every day matters. This is what it means to find your WHY. This is the start of an inspiring journey… your inspiring journey. Inspire on
Let us all be the leaders we wish we had.
It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.
To earn trust, he must extend trust.
The goal is not to be perfect by the end. The goal is to be better today.
A movement only exits when people are willing to move, inspired to follow in a direction a leader points.
Accountability is hard. Blame is easy. One builds trust the other destroys it.
What good is having a belly if there is no fire in it. Wake up, drink your passion, light a match and get to work!
A leader must be inspired by the people before a leader can inspire the people.
There's an entire section in the bookshop called self-help. What we need is a section called help others.
Emotions are like vomit. You can only hold it in for so long before it all just comes out... and by that time it's pretty messy.