Strong relationships, at home or work, are based on trust and communication. But if there is no communication there will be no trust.
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Simon Sinek
Simon O. Sinek (born October 9, 1973) is a British/American author, motivational speaker and marketing consultant. He is the author of three books including the 2009 best seller Start With Why: How Great Leaders Inspire Everyone to Take Action (2009). 2Early life and education Sinek was born in Wimbledon, England and as a child lived in Johannesburg, London and Hong Kong before settling in the US. He graduated from Northern Valley Regional High School at Demarest in 1991. He studied law at London's City University and received a BA in cultural anthropology from Brandeis University. 2Career Sinek began his career at the New York ad agencies Euro RSCG and Ogilvy & Mather. He later launched his own business, Sinek Partners. His talk How Great Leaders Inspire Action is listed as the third most popular TED presentation of all time. In October 2009, he published his book Start with Why: How Great Leaders Inspire Everyone to Take Action. His second book called, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t appeared on the best seller lists of the Wall Street Journal and the New York Times. His third book is called Together Is Better: A Little Book of Inspiratio
With trust comes a sense of value―real value, not just value equated with money. Value, by definition, is the transference of trust. You can't convince someone you have value, just as you can't convince someone to trust you.
People don't buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt.