“"TV as a traditional medium is still important," said Rich Lehrfeld, senior VP-global brand marketing and communications, American Express. "When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast."”— Rich Lehrfeld, adage.comTagged: The Present Of Media, The Future Of Television, Advertising Spend, Advertising
“When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast.”— Rich Lehrfeld, adage.comTagged: Advertising, Digital Media vs. Traditional Media Ads, TV Ads and Digital Ads, American Express Research