“Many native campaigns are quite expensive, and if you limit the work you’re doing to the creation of content, and leave the distribution to the brand, then it can become more affordable,’ said Stephanie Losee, head of content for Visa.”— John Herrman, Stephanie Losee, nytimes.comTagged: The Present Of Media, Facebook, Advertising Spend, Branded Content
“With less ability to charge for distribution, on their own channels or others, and a growing dependence on margin-squeezing outside platforms, publishers may be left to compete with creative agencies on their turf. Publishers becoming ad agencies, in other words, means competing not just with one an…”— John Herrman, nytimes.comTagged: The Present Of Media, Facebook, Advertising Spend, Branded Content