“Many native campaigns are quite expensive, and if you limit the work you’re doing to the creation of content, and leave the distribution to the brand, then it can become more affordable,’ said Stephanie Losee, head of content for Visa.”Tagged: The Present Of Media, Facebook, Advertising Spend, Branded Content
“With less ability to charge for distribution, on their own channels or others, and a growing dependence on margin-squeezing outside platforms, publishers may be left to compete with creative agencies on their turf. Publishers becoming ad agencies, in other words, means competing not just with one…”Tagged: The Present Of Media, Facebook, Advertising Spend, Branded Content
“It's a bit like how people hate their own voices on tape, doubly so because we know that those foreign, goofball intonations represent that way that everyone else hears us. In photos, we see ourselves in various states of motion, in different contortions and from uncaring, neutral perspectives.…”Tagged: Honesty, Truth, Self Image, reflection of yourself, seeing
“Cameras sensors may be absorbing the same photons as our eyes, but they're doing so through a complex lens that can actually change the way you look.”Tagged: Photos, camera, Self Image, Thought, photo
“What’s both crucial and easy to miss about TikTok is how it has stepped over the midpoint between the familiar self-directed feed and an experience based first on algorithmic observation and inference. The most obvious clue is right there when you open the app: the first thing you see isn’t a feed…”Tagged: Algorithms, Feed, Tech, Culture, TikTok