“Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner.”— Thomas Sychterz, adweek.com
“Content is driven by an audience-first mindset (and a strategic underpinning, and purpose) not simply the declaration: We need to do content.”— Teressa Iezzi, campaignlive.com
“Before someone would decide to spend $1 million on a campaign with five or 10 publishers. Now they’re going to do it with one publisher. It will raise the stakes in terms of campaign proposals, the ideas proposed. The stakes are going to go up a lot more. It will hurt a lot more when you don’t win o…”— Michael Finnegan, digiday.com
“The Why is the single most powerful way to get the ripple that connects a story to its audience. Why this audience? Why should they care about you and what you have to say? Why do you have the credibility and right to be having this conversation? Why is this considered storytelling and not repurpose…”— Shannon Pruitt, adweek.com
“Right now, ‘Influencer Marketing’ is the single most effective advertising method in existence. Campaigns run through influencers see an 11x ROI as compared to other ‘traditional’ digital campaigns and customers acquired through influencer marketing are 37% more loyal. The reason it works is simple:…”— James Cole, hinfluencers.com
“I'm not a marketing person. I have no plan. Everything comes by accident and like this. It is in the air and I try and capture the air.”— Karl Lagerfeld, cnn.com
“I've successfully built one of the most respected brands in the world by representing it in everything that I do. I realized a long time ago that if I'm not proud of what I'm selling, then there is no reason for anybody else to feel that pride.”— Donald Trump, amazon.com
“I like the fact that Trump was the only brand that could sell a $ 50 million apartment and a $ 37 tie.”— Donald Trump, amazon.com
“A very good story recently quoted a businessman describing me as “unpredictable,” noting it was one of my better qualities and helped me make a lot of money. Now that I am running for president, which so many experts predicted I would not do, that same trait has made it really hard for all my critic…”— Donald Trump, amazon.com
“Many people believe I do well with the press. Maybe I do, sometimes, but anyone who believes I can use the media is absolutely wrong. Nobody can use the press. It’s too big, too widespread.”— Donald Trump, amazon.com
“A great storyteller is keenly attuned to his audience; he knows when to slow down for maximum suspense and when to speed up for comic effect.”— Gary Vaynerchuk, amazon.com