“There are four reasons the pivot to video has failed: faulty metrics for measuring the audience; trusting other platforms, like Facebook, to do the hard work of distribution; low-quality video production and weak technological support for video content; and, ultimately, a failure to effectively turn…”— Heidi Moore, cjr.org
“As an advertiser, I must tell you ads are dead. The future is about things people want, not things they have to endure.”— Lou Paskalis, wsj.com
“The General Data Protection Regulation, which prevents brands from using a person’s data unless they have explicit permission to do so, could send more ad dollars to premium publishers that are more likely to obtain user consent than lower-quality publishers. However, it’s also possible the GDPR wil…”— Ross Benes, digiday.com
“Books aren’t an antiquated technology. Books are cutting-edge technology. In fact, books are the greatest virtual reality machines on the market. While virtual reality gear like Oculus engulfs the brain to present a different reality, books engage the brain and present a different reality through a…”— Chris Lavergne, techcrunch.com
“I could give a flying flip about doing promo because, no disrespect, nobody put me in the position that I'm in. I was doing sold-out shows before I got radio play.”— Kevin Gates, rollingstone.com
“To focus on the objective price rather than on the subjective experience of consuming the good itself stabilizes my behavior toward it.”— George Ainslie, amazon.com
“The truly great leaders know that leadership isn’t about what you do or fix; it’s about what you tend and sustain. It’s not the next hill to be taken, but the ecosystem to be developed and supported.”— Doug Weaver, getthedrift.com
“Though it’s clear advertising can work, precisely how it works is far cloudier.”— Adam Clair, reallifemag.com
“As a creator, you need to actively bake the marketing into your product.”— Ryan Holiday, thoughtcatalog.com
“It’s also not just the big reveal that’s dead. It’s that the working client relationship on the whole is changing — it’s no longer about a single campaign idea with a single deployment, but a single campaign idea that is constantly refined based on the effectiveness we’re now able to measure.”— David Mitchell, huffingtonpost.com
“Last quarter, Twitter beat Wall Street’s estimates when it came to adding new users, but ad revenue declined year-on-year for the first time since it became a public company.”— Lara O’Reilly, wsj.com
“If we were to write a profile for humankind, our interest would be that we love to talk about ourselves. How do I know this? Let’s use Google Earth as an example. When this incredible piece of software came out, a platform that had taken images of every corner of the earth to allow us to travel and…”— Michael Scantleury, thedrum.com
“The future of marketing isn't in engaging influencers for over-staged, over-styled, made-to-look-authentic branded content. It's an incredibly deceptive tactic, sure to follow a downward spiral from initial excitement to the ultimate letdown. The future of marketing must be one where brands look to…”— David Hunegnaw, adage.com
“People trust their friends more than they trust brands; in an online purchase decision, authenticity is king.”— James Cole, adweek.com
“As more brands concede creative control and succumb to the inevitable reality–that in 2016, consumers have the power–influencer marketing will continue to grow as the single most viable form of marketing at scale.”— James Cole, adweek.com
“The people who say, 'Half my money spent on advertising is wasted; the trouble is I don't know which half' are going to get fired. Why? Because the technology to measure it is already out there”— James Thomas, adage.com
“What Vice is doing is something a lot of the digital-first community is starting to, which is to get beyond talking about simply delivering content and to a place where they talk about what impact the content has.”— Noah Mallin, digiday.com
“Make it personalized and relevant. Don't ping the whole team with the same email. Follow up regularly. Every email should get progressively shorter. I only talk about our product in the first email. Second is following up on first. Third is checking back. Fourth is asking if it would be better suite…”— Unknown, sellercrowd.com