“When that traffic drops, one way publishers can make up the difference is by paying Facebook to surface their stories in people’s feeds. “People are going to have to buy traffic from Facebook to level out the peaks and valleys,” one of the publishers said. “Long story short, they’re putting a vice…”Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.”Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“There are different Slack and Facebook groups where everybody is talking at different levels about it. The truth is, there’s not a lot anybody can do.”Tagged: Media Cliff Notes
“In the midst of a multi-pronged crisis, it’s not easy to get a lay of the land – much less predict what tomorrow looks like. But right now publishers are forced to do that every day.”Tagged: Publishing, coronavirus, COVID-19, Media Cliff Notes