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Quotes tagged ‘How to make data useful’

(7 total)

The issue, then, becomes managing the data and then doing something useful with it.

PopSugar built tools to analyze the audience and intent data from its website and shopping platform, ShopStyle, so the content studio doesn’t have to sit around and wait for RFPs to come in but can proactively pitch brands itself.

— Ross Benes, digiday.com

The truth of a feature request isn't in the future the customer imagines; it's in the past where some circumstance prompted them to write.

— Ryan Singer, twitter.com

Go beyond simply putting data in pretty packaging. They contain unique connections to data such as benchmarking results; mashups of disparate, possibly public, data sources; calculated and/or composite metrics.

— Michel Guillet, juiceanalytics.com

People desire to translate their consumption from periods of high income to periods of low income to obtain more stability and predictability. There exists many states of the world, which means there are many possible outcomes that can occur throughout an individual's life. Therefore, to reduce the…

— Wikipedia, en.wikipedia.org

Some points escape all gravity And navigate infinity While some born closer to the core Contract and stay there evermore And some, a very special kind Hang out along the borderline.

— Ed Seykota, seykota.com

What publishers should think about is what data they can create that no one else can, how that can be valuable to advertisers and how it can be captured.

— Alex Magnin, adexchanger.com

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