“Facebook and Instagram advertising is now the worst kept secret in marketing. The increase in costs has affected order economics to the point that it’s harder for new brands to break in. DTC brands are spending more money offline so we’re bringing more and more of our budget offline. It’s about bran…”— Luke Droulez, digiday.com
“Within 48 hours of announcing Barstool Gold, the company had more than 10,000 sign-ups to the product. Eighty-one percent of those sign-ups were for the annual membership, which is priced at $100 and equals the $2-per-week tier.”— Erika Nardini, digiday.com
“One of the reasons advertisers were drawn to the Snapchat Discover platform was because the content was highly curated and reviewed for editorial quality. While we certainly understand the need to scale the amount of content and number of influencers featured in the Discover section to attract more…”— Kerry Perse, digiday.com
“It’s also part of a wider pattern of how the stories of tech companies get told, which erases the many individuals who help to build them in favor of highlighting the 'lone genius' at the helm. Many of the people who fade to the background have been women.”— Jeff Bezos, wired.com
“It’s really important to be consistent. It’s about trying to earn credibility in an authentic way with a community that is very, very attuned to the concept of holistic wellness.”— Elina Vives, digiday.com
“If you know your movie is bad, just make it into a meme and the eyeballs will follow anyway.”— Cale Guthrie Weissman, fastcompany.com
“To many Netflixers, the culture, at its worst, can also be ruthless, demoralizing and transparent to the point of dysfunctional.”— Joe Flint, Shalini Ramachandran, wsj.com
“Fortnite is different, because it's not even about the game at all: it's a place we're all going together.”— Owen Williams, char.gd
“Despite the relentless news cycle, readers have bought books in droves.”— Alexandra Alter, nytimes.com
“The internet is amazingly well tuned to give you what you 'want' — whether you want it or not. If you can’t look away from a car crash, it will surmise you want more car crashes and will create them for you.”— Ev Williams, blog.medium.com
“It should be as easy to buy content as it is to buy and play CandyCrush.”— Dave Carroll, poynter.org
“Just like Wall Street, it’s nearly impossible to approach ad tech, with the greatest minds in a generation put to the task of making it that way.”— Dave Carroll, poynter.org
“We’ve never talked to Tik Tok, but clearly we need to. They need the site to be cleaned up—and now.”— Heidi Beirich, motherboard.vice.com
“Messaging has resisted traditional, interrupted advertising for a very obvious reason: It would be super annoying. Search, though, is intentional behavior. We have the search bar inside every messaging app. The opportunity for us is to surface conversational content and gives users the opportunity t…”— Alex Magnin, digiday.com
“It's about time we take a collective stand against the egregious behavior of Facebook. Every time these sorts of stories surface they assure us that they are 'trying harder'... enough is enough. I will be advising clients to stay off the platform entirely — hopefully, when they feel the pain of lost…”— Mat Baxter, adage.com
“The Spotify style is just one of a number of pop trends that have emerged in the streaming era. As several music journalists have pointed out, today we’re hearing choruses hit earlier, often right at the beginning of a song.”— Liz Pelly, thebaffler.com
“The battle for streaming subscribers will intensify exponentially as Disney and AT&T’s WarnerMedia launch their entries into the direct-to-consumer realm.”— Variety Staff, variety.com
“The march to delete the internet of the 2000s seems to be moving along much faster than the march to make today’s internet a better place.”— Katie Notopoulos, buzzfeednews.com
“We’re trying to enable people to share everything they want, and to do it on Facebook. Sometimes the best way to enable people to share something is to have a developer build a special purpose app or network for that type of content and to make that app social by having Facebook plug into it. Howeve…”— Mark Zuckerberg, parliament.uk
“Dubuc appears to be moving Vice further away from the notion that it is a “digital” enterprise at all.”— Joe Pompeo, vanityfair.com