“I feel a lot better about the systems now. At the same time, I think Russia and other governments are going to get more sophisticated in what they do, too. So we need to make sure that we up our game.”— Mark Zuckerberg, nytimes.com
“Commerce should not be a revenue play, first and foremost. It should be a service for the readership.”— Heather Dietrick, digiday.com
“Our goal is to double revenue from last year. Everything we do, we have to see a very clear link to revenue in the short term, knowing that whatever we build will drive revenue instantaneously. If you say you can’t [see a way to make money off of it] today, but you’ll figure it out tomorrow, you pro…”— Jim VandeHei, digiday.com
“Instead of stealing valuable time by making ads obligatory, create experiences that inspire happiness, teach valuable lessons, and/or compel participants to share with loved ones.”— Stijn Spaas, adweek.com
“Here’s the problem: No matter how hard Google and Facebook try to help publishers, they will do more to hurt them, because that’s the way they’re supposed to work. They’re built to eviscerate publishers.”— Peter Kafka, recode.net
“Instagram is now my bread and butter. I’m finding that I can charge more for posting on Instagram now because there is real engagement there. There are actionable insights. The other day I posted about a book I was reading, and someone told me two months later that they bought it. I can screen grab…”— Ilyse Liffreing, digiday.com
“9 out of 10 people skip preroll ads, 23 percent of radio listeners immediately change the station when a commercial plays and 26 percent of U.S. desktop users block ads.”— Adam Root, prdaily.com
“The bigger issue for Facebook is that one of its chief value propositions (access to its users’ data) has now become a major potential liability.”— Finimize, us10.campaign-archive.com
“The people whose job is to protect the user always are fighting an uphill battle against the people whose job is to make money for the company.”— Alex Stamos, nytimes.com
“The story needs to be way more than just reach. They need to focus on audience data and insights and how is it going to impact my business.”— Emma Witkowski, digiday.com
“I came to believe that the nastiness of the internet was not a function of a technology or various things that have gone wrong, but the function of one particularly nasty media company led by a particularly sociopathic individual and that if I defeated Gawker, it would actually change the media land…”— Peter Thiel, amazon.com
“Today, Facebook’s top video priority is Facebook Watch, a 7-month-old tab on the platform that offers episodic video shows and some live sports....But for all this effort, few users are going to the Watch section, and of those that do, few are watching long enough to hit the mid-roll ad break.”— Sahil Patel, digiday.com
“That means that even companies with legitimate cryptocurrency offerings won't be allowed to serve ads through any of Google's ad products, which place advertising on its own sites as well as third-party websites.”— Jillian D'Onfro, cnbc.com
“If every news organization puts the majority of their content behind paywalls, it’s hard to have an informed electorate.”— Jonah Peretti, digiday.com
“Agencies are consolidating their spending with fewer media sellers so there’s less need to cast a wide net with the RFP. More buyers are pursing the mantra of “fewer but deeper” relationships with buyers, especially as bigger chunks of budgets are run through programmatic (and, of course, Google and…”— Lucia Moses, digiday.com
“We need to stop interrupting what people are interested in and be what people are interested in.”— Craig Davis, collectivecontent.co.uk
“There are no pop-ups, no banners, no X buttons to look for. When you cut to the chase – and give control back to the users – they’re more likely to engage.”— Roy Schwartz, adexchanger.com
“Gawker was trying to cut people down to size for not conforming. The ability to speak and not have every word you say get distorted, to have wrong ideas and then be able to correct them — these notions were powerfully undercut by Gawker.”— Peter Thiel, nytimes.com