“We aren’t seeing any significant pricing differences for standard brand advertising.”— Noah Mallin, digiday.com
“Spotify is an impressive product and company, and CEO Daniel Ek and team deserve credit for reaching this point. Being a true aggregator, though, means gaining power over supply; Spotify doesn’t have that — the company doesn’t even have control over its marginal costs — and it’s hard to see where th…”— Ben Thompson, stratechery.com
“Publishers have turned to sub-brands or verticals to try to simultaneously expand their consumer reach and give advertisers new ways to buy them.”— Jeanine Poggi, adage.com
“I don’t think Facebook becomes a no man’s land for publishers, but there will be a steeper slope from publishers who do well on the platform and the mediocre middle who didn’t necessarily design content specific to Facebook’s environment. It also means that the cost of branded content may go up as o…”— Noah Mallin, digiday.com
“Getting rid of duplicate pages and consolidating signals to one canonical URL is not rocket science and doesn’t sound as sexy as structured data, RankBrain or voice search, but it’s still a great way to improve rankings, traffic, and ultimately revenue.”— Robin Rozhon, rozhon.com
“How did we know it’s the right thing to do? We simply looked at the percentage of indexed URLs that generates organic traffic and the number was depressing: Only 8.55% indexed URLs had generated at least one session in a month. That’s a painfully low number.”— Robin Rozhon, rozhon.com
“With content marketing, you’re not so much trying to communicate value as to create value beyond the product.”— Bobby Calder, insight.kellogg.northwestern.edu
“Our goal when we built this solution was to say, we can give you 1,000 leads all you want, but what if we could give you the 30 or 40 leads that actually have the highest propensity to engage with your brand?”— Marcus Witte, foliomag.com
“It’s easy to sit back and analyze a company’s failures in hindsight and then offer prescriptive remedies. But let’s get real, if there were more soothsayers in media, Blockbuster Video would still be a living multi-billion-dollar company, and local newspapers wouldn’t be fighting to stay alive.”— Caysey Welton, foliomag.com
“If you are a publisher who feels like Facebook is not good for your business, you shouldn't be on Facebook. What am I leaving out here?”— Campbell Brown, mashable.com
“In the print world a small group of professional photographers made money selling their photos; in the digital world everyone’s a creative and exposure is the new currency.”— Jason Goldberg, medium.com
“The technology to moderate content on platforms like this should be a scalpel, but YouTube's approach always seems to be more like pouring cauldrons of hot tar from a medieval parapet and hoping for the best.”— Matt Wallace, wired.com
“Last week, Shareaholic released their 2017 report that tracked social referral traffic across 250k+ mobile and desktop sites. While Facebook’s share of traffic is dropping due to a variety of macro trends (down 25.8% YoY), Pinterest continues to increase as a source of social traffic to sites, incre…”— Aaron Ru, medium.com
“The best-paying jobs — managers, professionals, and the like — are doing fine. The lowest-paying jobs, like personal care and food, are also doing fine. It’s the middle-paying jobs that are in trouble.”— Scott Alexander, slatestarcodex.com
“Marketers are doing more for themselves, but in many cases, agencies are helping them do it as they try and shift their business models toward the more consultative end of the marketing mix.”— Seb Joseph, digiday.com
“It’s become like the mafia in a sense in that, if you want to communicate with the people that you’re supposed to have a connection with, you have to pay Facebook for that communication. The media and ad tech world is becoming ‘pay for play,’ and the fact that a publisher cannot get their message ou…”— John Lemp, adweek.com
“Photos published on Unsplash are seen by more people than if they were published on any other platform in the world.”— Luke Chesser, twitter.com
“Financial brands are realizing that to be successful, content marketing needs to evolve beyond a daily listicle or how-to guide; it needs to add value and serve the needs of the target customers.”— Suman Bhattacharyya, tearsheet.co