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Quotes tagged ‘No Distribution Costs’

(6 total)

Few [of Big Media] will want to acknowledge the competitiveness of ‘less valuable’ content (this claim has been at the core of pitches to marketers and ad agencies, after all), let alone subject themselves to risk of unmanaged content adjacency (‘what if the next recommendation doesn’t align with ou…

— Matthew Ball, Tal Shachar, redef.com

The most successful curators will even begin commissioning content themselves. In many ways, the programmer-to-curator shift will appear to come full-circle. But the distinction is critical. Traditional creatives (though talented) gained cultural influence through their connection to insiders and ac…

— Matthew Ball, Tal Shachar, redef.com

[T]he common review mechanisms found across the web mathematically soften taste out to the average. This works a lot of the time, but we tend to have very particular tastes in certain categories – and there is a certain staleness created by narrowing these averages down using look-a-like groups and…

— Matthew Ball, Tal Shachar, redef.com

[T]his shift has swung the balance of power from programmers with the ability to greenlight content to curators with the ability to get that content heard, seen or read.

— Matthew Ball, Tal Shachar, redef.com

This metamorphosis is about far more than ever increasing amounts of content and a handful of stars existing outside the traditional media ecosystem. The entire media business is inverting. For decades, scarce capital and constrained distribution capacity meant that the media’s industry bottlenecks…

— Matthew Ball, Tal Shachar, redef.com

While the media business benefited from many of these changes, the consequences have been fundamentally destabilizing. The television industry has experienced such a surge in original content that annual cancellation rates have quintupled over the past 15 years (twice as many original scripted serie…

— Matthew Ball, Tal Shachar, redef.com

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