"This metamorphosis is about far more than ever increasing am..." — Matthew Ball

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This metamorphosis is about far more than ever increasing amounts of content and a handful of stars existing outside the traditional media ecosystem. The entire media business is inverting. For decades, scarce capital and constrained distribution capacity meant that the media’s industry bottlenecks sat in the middle of the value chain. Today, however, the bottleneck has moved to the very end: consumer attention. This shifts the balance of power from determining what should be made to finding a way to convince people what to watch, listen to or read in a world of infinitely abundant content.

— Matthew Ball and Tal Shachar

AGE OF ABUNDANCE: HOW THE CONTENT EXPLOSION WILL INVERT THE MEDIA INDUSTRY

The Present Of Media Content Bubble Content Ubiquity No Distribution Costs

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