“Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”— Dieter Rams, gooddesign.io
“Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.”— Dieter Rams, gooddesign.io
“Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.”— Dieter Rams, gooddesign.io
“It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today's throwaway society.”— Dieter Rams, gooddesign.io
“It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.”— Dieter Rams, gooddesign.io
“Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.”— Dieter Rams, gooddesign.io
“It clarifies the product's structure. Better still, it can make the product talk. At best, it is self-explanatory.”— Dieter Rams, gooddesign.io
“The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.”— Dieter Rams, gooddesign.io
“A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.”— Dieter Rams, gooddesign.io
“The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.”— Dieter Rams, gooddesign.io
“Instead it is more common for designers to spend the vast majority of their time creating artifacts which are of no tangible value and which are unrepresentative of reality.”— Adam Michela, quora.com
“Most of the time product design is just making slightly prettier versions of spreadsheets.”— Kyle Turman, twitter.com
“Few know how to answer & evangelize this well why this #product why this #experience what #motivation #UX”— Ha Phan, twitter.com
“What if @Medium had a “positivity” tilt to their feed, preferring to show you positive, uplifting articles over negative ones when possible.”— Ian Storm Taylor, twitter.com
“Traditionally the web has been pretty bad when it comes to motion — but it’s getting better, and in time it’s going to be great. Most interface patterns we know weren’t created with motion in mind. So we created UYI, a place to document the uprising of motion based interface patterns.”— Use Your Interface, uyi.io
“I detailed this process and my thoughts because I want you, a product person, to understand how much someone has to go through when they are abused on platforms”— Ash Huang, medium.com
“Nothing which is not simple and direct can survive the slow transmission from person to person.”— Christopher Alexander, amazon.com
“One of the clearest signs of a competent UI designer is restraint. It’s about knowing the capabilities of your chosen platform and then not using them (until the perfect opportunity arises).”— Sophie Paxton, medium.com
“I’ve found myself more and more rating both my feelings and the importance of any particular decision on that same one-to-ten scale.”— Cap Watkins, blog.capwatkins.com
“Hold on a second. I’m like a two-out-of-ten on this. How strongly do you feel? I’m probably a six-out-of-ten, I replied after a couple moments of consideration. Cool, then let’s do it your way.”— Cap Watkins, blog.capwatkins.com