“His agency was structured in the loosest possible way. He detested hierarchies. There were no department heads, and no job descriptions. The agency operated as a partnership, like a big law firm. When he offered me a job, he gave me no inkling what work he had in mind for me. Office boy? Copywriter? His successor? He did not say, and I did not ask him.”
More from David Ogilvy
“What guts it takes, what obstinate determination, to stick to one coherent policy, year…”
“Don't waste time on problem babies.”
“Use short words, short sentences and short paragraphs.”
“Left-wing economists, ever eager to snatch the scourge from the hand of God, hold that…”