“Left-wing economists, ever eager to snatch the scourge from the hand of God, hold that advertising tempts people to squander money on things they don't need. Who are these élitists to decide what you need? Do you need a dishwasher? Do you need a deodorant? Do you need a trip to Rome? I feel no qualms of conscience about persuading you that you do.”
More from David Ogilvy
“What guts it takes, what obstinate determination, to stick to one coherent policy, year…”
“Don't waste time on problem babies.”
“Use short words, short sentences and short paragraphs.”
“His agency was structured in the loosest possible way. He detested hierarchies. There were…”