"What guts it takes, what obstinate determination, to stick t..." — David Ogilvy

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What guts it takes, what obstinate determination, to stick to one coherent policy, year after year, in the face of all the pressures to 'come up with something new' every six months.

— David Ogilvy

THE IMAGE OF THE BRAND – A NEW APPROACH TO CREATIVE OPERATIONS: Text of talk given at the American Association of Advertising Agencies

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Don't waste time on problem babies.

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Use short words, short sentences and short paragraphs.

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His agency was structured in the loosest possible way. He detested hierarchies. There were…

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Left-wing economists, ever eager to snatch the scourge from the hand of God, hold that…


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