“It’s not about giving the guests what you think they want. No, that’s simple. The titillation, horror, elation… They’re parlor tricks. The guests don’t return for the obvious things we do, the garish things. They come back because of the subtleties, the details. They come back because they discover something they imagine no on had ever noticed before, something they’ve fallen in love with. They’re not looking for a story that tells them who they are. They already know who they are. They’re here because they want a glimpse of who they could be.”