“If you are a publisher who feels like Facebook is not good for your business, you shouldn't be on Facebook. What am I leaving out here?”— Campbell Brown, mashable.com
“Facebook is calling this the ‘friends and family update.’ But the update, in my opinion, has nothing to do with friends and family. The update has to do with greed. From what I’ve noticed, you’re still seeing the same amount of content from friends and family in your newsfeed that you saw before the…”— John Lemp, adweek.com
“The prioritization of friends/family content over publishers was the last straw. Our organic traffic (the highest margin business), and influencer traffic were cut by over 75%. No previous algorithm update ever came close to this level of decimation. The position it put us in was beyond dire.”— Joe Speiser, Gretchen Tibbits, businessinsider.com
“High-performing native advertising units combined with AI offer a deeper semantic understanding and granularity on campaigns. 2018 will see brands embrace this fully. In fact, by the end of the year, any platform or partner without an AI capability for ad targeting will start to look increasingly da…”— Dale Lovell, marketingweek.com
“The quandary for marketers is that they realize public trust in the social platforms and corporations is nose-diving, and their brand risks a negative rub-off of advertising on a platform that’s polluted with misinformation or offensive content. At the same time, they can’t replace the platforms’ au…”— Lucia Moses, digiday.com
“From a business perspective, Facebook has done phenomenally well. Facebook is a cash cow. But from a social perspective, those metrics could be inversely related. The more Facebook builds profit, the more it’s at the expense of the American people.”— Tavis McGinn, theverge.com
“‘Fake news and fake views are out. Trust, engaged communities, authentic voices and financial discipline are in. This all plays to our strengths.”— Jim Bankoff, mediapost.com
“I can’t help but be skeptical about Facebook’s ability to change its product significantly enough to improve the mental health and wellness of its users. I think it is kind of like a tobacco company saying “we’re going to make our cigarettes healthier”. There is an addictive nature to the platform w…”— Kunal Gupta, polar.me
“First-party data will be in the limelight inside just about every publishing organization. Media companies will be actively looking for technologies and strategies that allow them to collect, manage, and leverage first-party data in an identity-centric manner.”— Neil Lustig, mediapost.com
“The industry has been deluged by studies on digital advertising over the last decade, most of which is used as a Trojan horse to promote a sales agenda. Unfortunately, most of it isn’t fit for purpose and it’s tended to tar everyone with the same brush. Paradoxically, it’s also created the problem o…”— Steve Doyle, thedrum.com
“86 percent of publishers make 25 percent or less of their video revenue on Facebook — which points to how unsuccessful Facebook has been in building an ad revenue-sharing product that works for media companies.”— Sahil Patel, digiday.com
“The idea that you have programming underwritten by platforms and getting help with distribution reinforces your brand. You’re making more great content, and you’re not funding it out of ad-supported P&L. That in turn drives your ad business because your brand and audience gets better.”— Ben Lerer, adexchanger.com
“Next is the concept of channels—that there is a concentration of content that you are particularly in tune with but is still within the platform. You don’t have to leave the platform. I think that’s that’s a very positive evolution. I think the Discover section in Snapchat is actually quite [good].…”— Eric Hippeau, adweek.com
“Being a solo publisher without a whole lot of scale is tough and is going to get tougher. Scale always ends up mattering. We’re entering a period of consolidation, and if you’re a small, medium-sized publisher, it’s tough out there. You’re always a nice-to-have, never a must-buy.”— Ben Lerer, digiday.com
“It has been refreshing to see the continued growth of Kickstarter and Patreon. People have become more aware of how creative things on the Internet get funding and are more open to supporting them directly.”— Anthony Volodkin, noisey.vice.com
“It's hard to overstate how much the Internet has changed in the past 10 years.”— Anthony Volodkin, noisey.vice.com
“Legacy brands can buy identity (for example, Unilever, which snatched up subscription-based personal grooming company Dollar Shave Club for $1 billion); they can invest in identity (e.g., General Motors, which poured $500 million into ride-sharing startup Lyft to better understand and serve a new ge…”— Kathy Menis, adage.com
“I think it’s really important to not try and just win on scale alone. I think that’s where a lot of people make mistakes. The way to differentiate yourself and provide value to the advertiser is to bring storytelling and content development to the mix.”— Rich Antoniello, wsj.com
“Consumers are so empowered now that they can bypass almost any kind of marketing they want. People will ignore or skip anything they don’t like. So brands have to start making things they love”— Steve Pratt, digiday.com
“Experiential marketing has always been part of our offering, but we’ve seen a significant uptick in the demand for bespoke events. It’s a response to the need to do things that are fewer, bigger, better.”— Geoff Schiller, digiday.com