“By separating consumer conversation from brand and publisher conversation, we are witnessing the death of organic branded dialogue and the birth of splintered social.”— Doug Rozen, cnbc.com
“Many digital media companies with sky-high valuations based on a bad set of assumptions also hungrily eyed TV deals, where the real money supposedly is. This looks increasingly like a Hail Mary strategy.”— Lucia Moses, digiday.com
“The world of digital has been distracted by what can be done, not what makes sense. In a world where we can see in real-time precisely if people click, we optimize for what we can measure and change most quickly, not what matters most. We endlessly shift money from brand to performance marketing bec…”— Tom Goodwin, thedrum.com
“With help from clickbait headlines and fake news, ‘virality’ — once coveted by brands and publishers grappling with social media — now has the negative connotation of low-quality, forgettable content.”— Lucinda Southern, digiday.com
“When you look at the heyday of advertising, the sort of Mad Men era people thought of advertising as an art form. They built things that told a real story.”— Jonah Peretti, nymag.com
“There’s a really good chance in a small town in rural Alabama, that’s not the type of media they’re consuming—they’re perhaps not even using Snapchat. It might be the local hero is the coach of the football team or the mayor. Or maybe the football team is the center of social life there. How do we r…”— Brady Donnelly, fastcompany.com
“I used to start my day with cat videos. Now I try to start with information.”— Veronica Roth, twitter.com
“Even if we’re full of despair over what the internet has become, it’s good to remind yourself that it’s an amazing thing. In the habits that we enjoy, there are the seeds for the future. That’s where the good internet will rise up again.”— Nick Denton, fortune.com
“Advertising is more likely to be encoded in long-term memory if people encounter it in multiple media, said Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.”— Jack Neff, adage.com
“Only around a third of digital banner impressions have any impact at all, Mr. Snyder said, counting both the 57% that aren't viewed by humans and another roughly 10% rendered useless by frequency overkill.”— Jack Neff, adage.com
“Once a brand hits the same person with digital banner impressions 40 or more times in a month, sales actually start to decline...”— Jack Neff, adage.com
“All these newspapers used to have foreign bureaus. Now they don’t. They call us to explain to them what’s happening in Moscow and Cairo. Most of the outlets are reporting on world events from Washington. The average reporter we talk to is 27 years old, and their only reporting experience consists of…”— Ben Rhodes, nytimes.com
“Ads do more than just help pay for content. By informing consumers of their changing choices, ads also support innovation that is crucial to the growth of brands, the process of competition and the efficient functioning of markets.”— Mitch Barns, adweek.com
“New media players such as Vox, Vice, Huffington Post and BuzzFeed are more serious rivals for Axel Springer's U.S ambitions than established publishers. They have no burden from their legacy business.”— Mathias Döpfner, wsj.com
“Platform companies aren’t really content organizations. They’ve built the pipes. But ultimately the pipes are only interesting in what comes over them.”— John Shankman, digiday.com
“When that traffic drops, one way publishers can make up the difference is by paying Facebook to surface their stories in people’s feeds. “People are going to have to buy traffic from Facebook to level out the peaks and valleys,” one of the publishers said. “Long story short, they’re putting a vice a…”— Lucia Moses, Digiday, digiday.com
“Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.”— Digiday, Lucia Moses, digiday.com
“In a world where everything is declining, you have instances of digital outlets growing. But relatively speaking, they in no way begin to replace what was there before. Even the Huffington Post. I think maybe they have revenue of $60 million. That's as opposed to what's gone away: the Washington Pos…”— Michael Wolff, digiday.com
“You have things that are sprouts that are beginning to yield and employ people and beginning to do interesting things and become influential. But compared to what the business once was, it's nothing. We've now built a business on the basis of being almost completely staffed by young people who are p…”— Michael Wolff, digiday.com
“Our iPads and Androids are nothing like the productivity-computing tools on which they may once have been based but are instead purchasing platforms designed to increase the ease and speed with which we consume.”— Douglas Rushkoff, amazon.com