“Comments should represent about 2 percent of total engagement on Facebook, Instagram and Twitter.”— Shareen Pathak, digiday.com
“Observers point to the Netflix effect as a force behind branded video. Netflix (and now Amazon) have already spent a ton on original content. That not only raises audiences’ expectations for quality, but with people watching Netflix and other ad-free OTT services, it’s getting harder to get people’s…”— Lucia Moses, digiday.com
“If men are in control of the media (and they are – over 95% of clout positions in media are held by men), then what does that do to stories about women? If narratives about women are being controlled by men, is what’s being told about women really accurate — or is ‘correct,’ ‘normal,’ ‘real’ womanho…”— Melissa A. Fabello, everydayfeminism.com
“The 21st century ad seller is a business problem solver. She doesn’t wait for budgets, she helps create them. She avoids the watering hole where the herd gathers for RFPs and planning cycles. She hunts alone. She knows more about how the client’s business works – how he sells his products, who he se…”— Doug Weaver, getthedrift.com
“Any publisher leader who has a long-term view on their business should be building a Plan B. That is, a business and product strategy for your digital business that assumes zero organic reach for any content via Facebook.”— Kunal Gupta, polar.me
“Falling in love feels amazing, but it's also terrifying. The moment you admit to loving someone, you admit to having a lot to lose.”— Mandy Len Catron, ted.com
“Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high. Intent to watch is the buzzword of 2018. That’s where the ad demand is. Autoplay sound off will continue, but the real growth will move to in…”— Brian Rifkin, digiday.com
“Syndication of influencer content will continue to be a trend because it makes no sense to just pay influencers for content creation. Influencers are the new publishers, and we want to leverage that. Publishers still have value, but their pricing model doesn’t evolve fast enough. If I can find the s…”— Megan Jones, digiday.com
“Advertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond the individual’s social accounts. This turns to be a cheaper alternative to branded content purchased from major publishers.”— Yuyu Chen, digiday.com
“Most digital brands have sought scale over connections. We, as a company, are entirely about connections and actual engagement with our audience. So for any show that we do, we can bring in Barstool as a marketing platform and deliver an audience.”— Erika Nardini, digiday.com
“Audience-based planning is shifting from cookie-based to ID-based. Cookie-based planning has lots of problems: People change their devices, cookies get deleted and cookies are not available on mobile apps, et cetera. Consumer ID-based planning can bypass cross-device problems, and we can even connec…”— Peter Vandre, digiday.com
“The fact that everybody in America gets the same ads, at the same time, for the same products, has never made that much sense. I grew up in a small coal town in western Pennsylvania, my mother’s still there. I live on the upper west side of Manhattan, there’s more people on my block than in my homet…”— Dave Morgan, recode.net
“The world of digital has been distracted by what can be done, not what makes sense. In a world where we can see in real-time precisely if people click, we optimize for what we can measure and change most quickly, not what matters most. We endlessly shift money from brand to performance marketing bec…”— Tom Goodwin, thedrum.com
“Its official – Facebook has entered the branded content arena, now directly competing with premium publishers on agency RFPs. The formula for a successful branded content campaign: awesome content plus scaled and targeted distribution? Well, maybe not… There is one essential objective that should be…”— Gavin Merwood, polar.me
“There are four reasons the pivot to video has failed: faulty metrics for measuring the audience; trusting other platforms, like Facebook, to do the hard work of distribution; low-quality video production and weak technological support for video content; and, ultimately, a failure to effectively turn…”— Heidi Moore, cjr.org
“Perhaps the place to start looking for a credibility gap is not in the offices of the government in Washington but in the studios of the networks in New York. Television may have destroyed the old stereotypes, but has it not created new ones in their places?”— Spiro Agnew, books.google.com
“Is it not fair and relevant to question its concentration in the hands of a tiny and closed fraternity of privileged men, elected by no one, and enjoying a monopoly sanctioned and licensed by government?”— Spiro Agnew, washingtonpost.com
“Hastiness and superficiality are the psychic diseases of the 20th century, and more than anywhere else this disease is reflected in the press.”— Aleksandr Solzhenitsyn, books.google.com
“I know people spending $1 million a month on Facebook, and they can’t get someone on the phone to help them.”— Anonymous, digiday.com