“Right now, ‘Influencer Marketing’ is the single most effective advertising method in existence. Campaigns run through influencers see an 11x ROI as compared to other ‘traditional’ digital campaigns and customers acquired through influencer marketing are 37% more loyal. The reason it works is simple:…”Tagged: Influencer Marketing, Marketing
“People trust their friends more than they trust brands; in an online purchase decision, authenticity is king.”Tagged: Predictions, Advertising, Marketing
“As more brands concede creative control and succumb to the inevitable reality–that in 2016, consumers have the power–influencer marketing will continue to grow as the single most viable form of marketing at scale.”Tagged: Predictions, Advertising, Marketing