MyFitnessPal

MyFitnessPal is a free smartphone app and website that tracks diet and exercise to determine optimal caloric intake and nutrients for the users' goals and uses gamification elements to motivate users. In a Consumer Reports diet rating, MyFitnessPal was rated the best free program (with 83 points) in overall satisfaction, "maintenance, calorie awareness, and food variety". In February 2015, Under Armour acquired MyFitnessPal. 2History In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee. On February 4, 2015, MyFitnessPal was purchased and acquired by athletic apparel maker, Under Armour, for $475 million. MyFitnessPal had 80 million users at the time. On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its application