“If we were to write a profile for humankind, our interest would be that we love to talk about ourselves. How do I know this? Let’s use Google Earth as an example. When this incredible piece of software came out, a platform that had taken images of every corner of the earth to allow us to travel and…”— Michael Scantleury, thedrum.com
“The future of marketing isn't in engaging influencers for over-staged, over-styled, made-to-look-authentic branded content. It's an incredibly deceptive tactic, sure to follow a downward spiral from initial excitement to the ultimate letdown. The future of marketing must be one where brands look to…”— David Hunegnaw, adage.com
“People trust their friends more than they trust brands; in an online purchase decision, authenticity is king.”— James Cole, adweek.com
“As more brands concede creative control and succumb to the inevitable reality–that in 2016, consumers have the power–influencer marketing will continue to grow as the single most viable form of marketing at scale.”— James Cole, adweek.com
“AT&T said that it is halting all ad spending on Google except for search ads. That means AT&T ads will not run on YouTube or two million websites that take part in Google's ad network.”— Jessica Guynn, usatoday.com
“I think everyone develops to what they measure and what is told to be valuable. If you are a recirculation company, you optimize for clicks, because a click is what makes me money—not necessarily what happens after the click. And that lends itself to the most clickbait stuff we can possibly do to ma…”— Tony Haile, contently.com
“Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner.”— Thomas Sychterz, adweek.com
“As a buyer, you cannot place advertising on Google and Facebook, optimize your spend against those audiences, and then port those learnings and that spend to other platforms. It's like Hotel California: you can check-out any time you like, but you can never leave!”— Alex Merwin, adage.com
“The Why is the single most powerful way to get the ripple that connects a story to its audience. Why this audience? Why should they care about you and what you have to say? Why do you have the credibility and right to be having this conversation? Why is this considered storytelling and not repurpose…”— Shannon Pruitt, adweek.com
“Advertising is more likely to be encoded in long-term memory if people encounter it in multiple media, said Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.”— Jack Neff, adage.com
“Only around a third of digital banner impressions have any impact at all, Mr. Snyder said, counting both the 57% that aren't viewed by humans and another roughly 10% rendered useless by frequency overkill.”— Jack Neff, adage.com
“Once a brand hits the same person with digital banner impressions 40 or more times in a month, sales actually start to decline...”— Jack Neff, adage.com
“Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media campaigns, according to a study set to be presented today by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference in New Yo…”— Jeff Neff, adage.com
“"TV as a traditional medium is still important," said Rich Lehrfeld, senior VP-global brand marketing and communications, American Express. "When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast."”— Rich Lehrfeld, adage.com
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.”— Chuck Palahniuk, amazon.com
“Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely different things. I think ‘brand’ is one of those words that is widely used but unevenly understood.”— Jerry McLaughlin, forbes.com
“Today, consumers’ attention may be the scarcest resource in this new world order. Without gatekeepers, anyone can create and broadcast media. As a result, consumers are over-messaged and exhausted.”— Timothy Ingram, medium.com
“It seems like the better it gets, the more miserable people become. There’s never a technological advancement where people think, ‘Wow, we can finally do this!’ … And I think a lot of it has to do with advertising. Americans have it constantly drilled into our heads, every fucking day, that we deser…”— Eric Spitznagel, vanityfair.com
“With the exception of shows on public television or subscription services like Netflix and HBO, commercials pay for the shows we like. If we cut that off, we push television executives into new levels of subliminal trickery. Maybe we’ll decide that’s a fair trade.”— Jim Rutenberg, nytimes.com