“When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast.”— Rich Lehrfeld, adage.com
“Advertising is sensitive to the economy, generally more so than consumer spending:Historically, advertising has grown more slowly than the economy when the economy has been weak andmore quickly than the economy when the economy has been strong. More recently, however, advertisinghas generally lagged…”— McKinsey & Company, mckinsey.com
“Ads do more than just help pay for content. By informing consumers of their changing choices, ads also support innovation that is crucial to the growth of brands, the process of competition and the efficient functioning of markets.”— Mitch Barns, adweek.com
“Like all good ad clichés, it manages to suggest everything and mean nothing.”— David Foster Wallace, amazon.com
“The steady advance, and cultural power, of marketing and advertising has caused 'the displacement of a political public sphere by a depoliticized consumer culture.' And it has had the effect of creating a world of virtual communities built by advertisers and based on demographics and taste differenc…”— Edward S. Herman, Noam Chomsky, amazon.com
“Like acting, sales works best when hidden. This explains why almost everyone whose job involves distribution— whether they're in sales, marketing, or advertising— has a job title that has nothing to do with those things. People who sell advertising are called 'account executives.' People who sell cu…”— Peter Thiel, amazon.com
“When a man throws an empty cigarette package from an automobile, he is liable to a fine of $50. When a man throws a billboard across a view, he is richly rewarded.”— Pat Brown, amazon.com
“Left-wing economists, ever eager to snatch the scourge from the hand of God, hold that advertising tempts people to squander money on things they don't need. Who are these élitists to decide what you need? Do you need a dishwasher? Do you need a deodorant? Do you need a trip to Rome? I feel no qualm…”— David Ogilvy, amazon.com
“Advertising is not the noblest creation of man's mind, as so many of its advocates would like the public to think. It does not, single-handedly, sustain the whole structure of capitalism and democracy and the Free World. It is just as nonsensical to suggest that we are superhuman as to accept the in…”— Leo Burnett, amazon.com
“Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choo…”— David Ogilvy, amazon.com