“Why does every single publisher or ad tech company boast of working with three or four anti-fraud vendors at once? Have you ever met someone who says, "Yes, I've hired four alarm companies to protect my house." One usually cuts it. Is it that fraud protection tools aren't that good at fraud protecti…”— Mike Shields, businessinsider.com
“Any publisher leader who has a long-term view on their business should be building a Plan B. That is, a business and product strategy for your digital business that assumes zero organic reach for any content via Facebook.”— Kunal Gupta, polar.me
“Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high. Intent to watch is the buzzword of 2018. That’s where the ad demand is. Autoplay sound off will continue, but the real growth will move to in…”— Brian Rifkin, digiday.com
“Media is a major component in the assumptions that inform our perspective. A focus on crime in news reporting doesn’t just change our opinions on crime in general — it makes us feel far more threatened than we should be. For most of us, perceptions are reality. When we see the world as a dangerous p…”— Tobias Rose-Stockwell, medium.com
“Every time you open your phone or your computer, your brain is walking onto a battleground. The aggressors are the architects of your digital world, and their weapons are the apps, news feeds, and notifications in your field of view every time you look at a screen. They are all attempting to capture…”— Tobias Rose-Stockwell, medium.com
“The fact that everybody in America gets the same ads, at the same time, for the same products, has never made that much sense. I grew up in a small coal town in western Pennsylvania, my mother’s still there. I live on the upper west side of Manhattan, there’s more people on my block than in my homet…”— Dave Morgan, recode.net
“There are four reasons the pivot to video has failed: faulty metrics for measuring the audience; trusting other platforms, like Facebook, to do the hard work of distribution; low-quality video production and weak technological support for video content; and, ultimately, a failure to effectively turn…”— Heidi Moore, cjr.org
“As an advertiser, I must tell you ads are dead. The future is about things people want, not things they have to endure.”— Lou Paskalis, wsj.com
“Imagine if species of plants had as much advertising every year as brands of drugs.”— Tao Lin, twitter.com
“The tote bag is, consciously or unconsciously, a sign of cultural currency. Reading the New Yorker implies possession of rarefied knowledge, cultural awareness and refinement of taste that goes beyond simply reading about world happenings. The tote bag allows one to, even if not intentionally, broad…”— Elizabeth Currid-Halkett, marketwatch.com
“Though it’s clear advertising can work, precisely how it works is far cloudier.”— Adam Clair, reallifemag.com
“But contrary to the bromides from executives about what audiences really want, this ‘pivot to video’ is more about advertisers’ ongoing search for a sustainable ad format, one that doesn’t end up proving its own ineffectiveness or exhausting its novelty.”— Adam Clair, reallifemag.com
“When you look at the heyday of advertising, the sort of Mad Men era people thought of advertising as an art form. They built things that told a real story.”— Jonah Peretti, nymag.com
“Amazon made nearly $1.4 billion in advertising revenue last year — more than Snapchat, Yelp or Pandora. Per eMarketer, it's slated to grow its ad business by another 30% this year to $1.8 billion.”— Sara Fischer, axios.com
“Social media is the place where you meet new potential customers who share similar passions and values to your brand”— Baldwin Cunningham, linkedin.com
“Pets are an incredibly powerful passion point that advertisers from multiple industries are paying more attention to.”— Baldwin Cunningham, linkedin.com
“To me, the problem with advertising is that it doesn't incentivise the best views, it incentivises the most views.”— John Green, youtube.com
“It’s also not just the big reveal that’s dead. It’s that the working client relationship on the whole is changing — it’s no longer about a single campaign idea with a single deployment, but a single campaign idea that is constantly refined based on the effectiveness we’re now able to measure.”— David Mitchell, huffingtonpost.com
“Last quarter, Twitter beat Wall Street’s estimates when it came to adding new users, but ad revenue declined year-on-year for the first time since it became a public company.”— Lara O’Reilly, wsj.com