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Quotes tagged ‘Advertising’

(90 total)

Organic content from brands on Facebook is a waste of everyone's time because virtually no one sees it anymore.

I’m Phil Knight, and I don’t believe in advertising.

We define authenticity as purchasing on the basis of conforming to self-image. 'I like that, I am like that.' Authenticity is about buying into a product that confirms what you already think, or want to think, about yourself. Of course things like quality and durability are all mixed up in that; the…

— Jim Gilmore, amazon.com

Fake (social media) accounts, known as bots, can help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations.

— NICHOLAS CONFESSORE, GABRIEL J.X. DANCE, RICHARD HARRIS and MARK HANSEN, nytimes.com

"Hey, waiter! Why is my portion so small today?" "I was here yesterday and I had bigger piece of meat and much more garnish?" "Where were you sitting yesterday, sir?" "By the window." "You see, customers by the window are served better for advertising."

— AlexanderZotov, reddit.com

I think publishers are much more savvy now in general. We have seen the trend move toward engagement metrics and slightly smaller, but more targeted and engaged audiences. We are significantly smaller in owned and operated reach than are many of our competitors, but advertisers have responded very f…

— Michael Wertheim, digiday.com

I suspect that this rediscovered appetite for physical experience is going to go way beyond brands that want to make a more memorable connection with consumers. The heady valuation of WeWork speaks to the fact that even the gig economy doesn't change our need to be around others, and WeWork's $200 m…

— Paul Woolmington, adage.com

The loser here is Facebook. I can’t imagine that taking off all this quality news content and replacing it with personal connections experiences will result in deeper engagement.

— Justin Smith, digiday.com

Well, you know what they say, you don't sell the steak, you sell the sizzle.

— David Mandel, Cosmo Kramer, Michael Richards, imdb.com

Ohhh, I'm exhausted. I've been on this street a thousand times! It's never looked so strange! The faces...so cold! In the distance, a child is crying. Fatherless...a bastard child, perhaps. My back aches...my heart aches...but my feet...my feet are resilient! (Thank God I took off my heels, and put…

— Gregg Kavet, Andy Robin, Elaine Benes, Julia Louis-Dreyfus, imdb.com

A brand wants people to aspire to its product. To a brand, their product is the customer’s goal. But people don’t aspire to products. People aspire to feelings that products give them. This is true for everything from candy bars to sports cars to cloud-based document storage solutions.

— Steve Bryant, medium.com

27 percent of marketers surveyed say they use Facebook and Google for services that were once the domain of their traditional agencies. And 30 percent are likely to bring media planning and buying in-house.

— Lindsay Stein, adage.com

Being a solo publisher without a whole lot of scale is tough and is going to get tougher. Scale always ends up mattering. We’re entering a period of consolidation, and if you’re a small, medium-sized publisher, it’s tough out there. You’re always a nice-to-have, never a must-buy.

— Ben Lerer, digiday.com

Digital turned 21 in 2017. It’s an adult now. The responsibilities are increasing. We pushed transparency; that’s step one. That leads to: You need more controls on your systems. It’s very clear that expectations are rising for digital companies.

— Marc Pritchard, digiday.com

Victoria's Secret needs to stop hiding behind dazzle and dated '70s concepts such as 'Angels' and the 'Fantasy Bra,' and start having a real conversation with women.

— Jeetendr Sehdev, businessinsider.com

We are being manipulated every single day by an industry that rakes in billions while we stand crying over our bathroom scales.

— Megan Jayne Crabbe, amazon.com

In two years, video will be a continued, enormous gamble with no clear payoff for publishers. There is obviously a ton of great video on the internet. But so much of the video created by so many publishers continues to be content that most people would rather just read, but it’s made as a moving pic…

— Ben Frumin, digiday.com

You can’t buy your way to empowerment.

— Bree Rody-Mantha, thefinancialdiet.com

At some point in recent years, the same advertisers that shoved women into darkened corners of shame for not being pretty enough, not being thin enough, not having light enough skin and straight enough hair re-emerged under a sparkly, vamp-red, feminist banner.

— Bree Rody-Mantha, thefinancialdiet.com

If we spend more time talking about social media internally than we do talking to our customers on social media, something’s wrong.

— Jeff Elder, medium.com

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