“In television, four large media companies account for half of all cable advertising, according to an analysis by the digital-media analyst Matthew Ball. They are Time Warner, Disney, NBCUniversal, and 21st Century Fox. But just two companies, Facebook and Google, account for half of all…”Tagged: Advertising Spend, Growth Of New Media, U.S. Ad Market, The Present Of Media, Mobile
“The entire net growth in digital advertising is happening in mobile. Since 2011, desktop advertising has fallen by about 10 percent, according to Pew. Meanwhile mobile advertising has grown by a factor of 30, reaching about $32 billion in 2015.”Tagged: Advertising Spend, Growth Of New Media, U.S. Ad Market, The Present Of Media, Mobile