“Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is…”Tagged: Facebook, Video, Social, Tech
“86 percent of publishers make 25 percent or less of their video revenue on Facebook — which points to how unsuccessful Facebook has been in building an ad revenue-sharing product that works for media companies.”Tagged: Facebook, Revenue, Digital media, Digital Video
“Today, Facebook’s top video priority is Facebook Watch, a 7-month-old tab on the platform that offers episodic video shows and some live sports....But for all this effort, few users are going to the Watch section, and of those that do, few are watching long enough to hit the mid-roll ad break.”Tagged: Media Cliff Notes, Facebook, Facebook Ads