“When that traffic drops, one way publishers can make up the difference is by paying Facebook to surface their stories in people’s feeds. “People are going to have to buy traffic from Facebook to level out the peaks and valleys,” one of the publishers said. “Long story short, they’re putting a vice…”Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.”Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“Nearly half of people now get their news from Facebook. But Facebook doesn’t see itself as a media company; its business objective is to get users to spend more time on the platform, not to serve democracy. But as a distributor of news, it’s a highly flawed one.”Tagged: Facebook, Election, News
“The quandary for marketers is that they realize public trust in the social platforms and corporations is nose-diving, and their brand risks a negative rub-off of advertising on a platform that’s polluted with misinformation or offensive content. At the same time, they can’t replace the platforms’…”Tagged: Facebook, Digital media, Brand Safety