“When that traffic drops, one way publishers can make up the difference is by paying Facebook to surface their stories in people’s feeds. “People are going to have to buy traffic from Facebook to level out the peaks and valleys,” one of the publishers said. “Long story short, they’re putting a vice…”Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.”Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“Many digital media companies with sky-high valuations based on a bad set of assumptions also hungrily eyed TV deals, where the real money supposedly is. This looks increasingly like a Hail Mary strategy.”Tagged: Digital media, Quote of the Moment, TV and Digital Media , Economics of Digital Media, Digital Video
“The quandary for marketers is that they realize public trust in the social platforms and corporations is nose-diving, and their brand risks a negative rub-off of advertising on a platform that’s polluted with misinformation or offensive content. At the same time, they can’t replace the platforms’…”Tagged: Facebook, Digital media, Brand Safety