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Tal Shachar

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All The Present Of Media (10)Content Ubiquity (6)No Distribution Costs (6)Content Bubble (6)The Future Of Media (5)The Future Of Television (4)Netflix (4)Micro-Entertainment (1)

From “AGE OF ABUNDANCE: HOW THE CONTENT EXPLOSION WILL INVERT THE MEDIA INDUSTRY”

Few [of Big Media] will want to acknowledge the competitiveness of ‘less valuable’ content (this claim has been at the core of pitches to marketers and ad agencies, after all), let alone subject themselves to risk of unmanaged content adjacency (‘what if the next recommendation doesn’t align with…

The Present Of Media Content Bubble Content Ubiquity No Distribution Costs

The most successful curators will even begin commissioning content themselves. In many ways, the programmer-to-curator shift will appear to come full-circle. But the distinction is critical. Traditional creatives (though talented) gained cultural influence through their connection to insiders and…

The Present Of Media Content Bubble Content Ubiquity No Distribution Costs

[T]he common review mechanisms found across the web mathematically soften taste out to the average. This works a lot of the time, but we tend to have very particular tastes in certain categories – and there is a certain staleness created by narrowing these averages down using look-a-like groups and…

The Present Of Media Content Bubble Content Ubiquity No Distribution Costs

[T]his shift has swung the balance of power from programmers with the ability to greenlight content to curators with the ability to get that content heard, seen or read.

The Present Of Media Content Bubble Content Ubiquity No Distribution Costs

This metamorphosis is about far more than ever increasing amounts of content and a handful of stars existing outside the traditional media ecosystem. The entire media business is inverting. For decades, scarce capital and constrained distribution capacity meant that the media’s industry bottlenecks…

The Present Of Media Content Bubble Content Ubiquity No Distribution Costs

While the media business benefited from many of these changes, the consequences have been fundamentally destabilizing. The television industry has experienced such a surge in original content that annual cancellation rates have quintupled over the past 15 years (twice as many original scripted…

The Present Of Media Content Bubble Content Ubiquity No Distribution Costs

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